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Is social media the great leveler between hardcore direct marketing and...
Let’s be honest, direct marketing has always been overshadowed (if not dismissed) by its more glamorous older brother, Advertising. Building brands via great stories has defined our industry for...
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What everyone forgets about social media is that it’s fun!
The bluebird of happiness aka “fun” There’s been a lot of chatter about the efficacy and power of social media. Sometimes, it seems that’s all we talk about. The discussion invariably revolves around...
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To flourish or perish? How copywriters must adapt in the 21st Century.
A blogger and freelance copywriter I follow on Twitter sent me the following question: This is such an exciting time to be in advertising and I love all the opportunities we have to craft messages...
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Boffo numbers for Olympics and Super Bowl prove TV is still a powerful force.
“You know you still want me!” For all the talk about mass media’s demise, television is holding its own, especially regarding events. Frankly, that might be an understatement. So-called “event...
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Of social media and society: A lone tweet demonstrates the power of writing...
You deserve your nominations and my apology. “Mo’nique rolls over twittery actresses” This was one of the many tweets I made during the Academy Awards telecast last week. Obviously, it pertains to the...
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End game of digital: looking & talking instead of reading and writing.
Screens, screens, everywhere a screen… What’s the end game to all this? By “this” I mean integration, convergence and social media. By this I mean the explosion of Twitter, Facebook and You Tube and...
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Contrary to popular belief, the digital revolution is not limited to...
Note to agencies: We are not alone For the last few years our agency’s worldwide mandate has been to “put digital at the core” of everything we do. This means exactly what you think it means. Instead...
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Feverish to own digital, Adland resembles the world of Dr. Seuss.
“We’re digital and you’re not!” With equal parts frustration and delight, I read Andrew McMains’ article in Adweek about the preponderance of digital-only shops and their growing irrelevance to...
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Sex! Now that I’ve got your attention here’s why so many people hit up their...
What are they looking for? It’s obvious… There’s a simple and obvious reason why so many people are constantly checking their smart phones. Two reasons actually. Yet, I’ve not seen or read or heard...
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Freedom and Creation! Breaking the chain of sorrows in Adland.
I found myself watching the movie 300. Again. Have you seen it? You should. Redemption, revenge and freedom. We are taught to be careful about the first two. And to passively appreciate the third....
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Manifestos Matter! May I Write One For You?
My Laptop, a Monster Zero and Thou! Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such...
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